We recently published our new Focus Report, Bringing the Future Forward, in which Positive Luxury’s sustainability experts highlighted five opportunities that business leaders can seize now to have a more positive impact on the world. One of the key insights we found was the pressing need for companies to activate purpose. By ‘activating purpose’, we mean actually doing it. Lots of companies talk about having a purpose, but there is little point in having one unless you fully commit to demonstrating it through every choice and decision you make. Purpose must guide every part of a business’ thinking, planning and decision-making. Download our Focus Report for more details. How are Positive Luxury brands activating purpose? The pandemic has accelerated consumers’ desire to seek out organisations that support social and environmental progress. More than ever, people want to feel that their purchases are contributing to society and the planet – and activating purpose is one important way to demonstrate positive impact. We asked our Butterfly-certified brands to share how they approach activating purpose throughout their operations. Italian fashion brand KAMPOS “Creating purpose is a choice, it’s a daily commitment. Every day, we remain focused and determined. Every single thought we have and every decision we make are driven by WHY we...