Left to right: Hosts Stephen Webster and Lisa Snowdon; Stay Wild co-Founder Natalie Glaze; Sarah Vowles, Senior Corporate Sustainability Manager at IWC Schaffhausen; Giorgia Roversi, Director of Sustainability & Inclusion at YOOX Net-a-Porter Group. Image: Dave Benett To make a luxury brand successful, sustainability needs to be built in from the brand’s inception. That means a new brand can drive innovation through the development of products, and become a pioneer in sustainability strategies. At our inaugural Positive Luxury Awards, our judging panel recognised Stay Wild for their ability to do that, and chose them for the Breakthrough Brand of the Year Award. In designing and producing their swimwear and T-shirts, Stay Wild maximises the latest technology, using regenerated ocean plastic and biodegradable materials and crafting each piece with a purpose. Founded by Natalie Glaze and Zanna Van Dijk through their mutual love for the sea, they built the brand to reflect their values. When it came to applying for the Positive Luxury Awards, Natalie was motivated to put the brand forward after meeting our team at London Fashion Week last season. “We had been following Positive Luxury for a while and love the whole company and what it stands for,” she said. “We decided to just go for it.” The application...