As we arrive at the end of a hugely challenging year, we asked our community of Positive Luxury-certified brands to share their goals, hopes and sustainability targets for 2021. In 2021, we commit to continue reducing our plastic waste. COVID-19 cannot either pause nor stop the sustainability practice. We were indeed on the right path to achieve a progressive and substantial reduction and elimination of plastic elements in our office and products as well as in our hotel toiletries, etc. and this will continue in 2021, no matter what. Sara Sánchez Remacha, CEO of Rusticae In 2021, our centenary year, we commit to reducing our carbon footprint further by offsetting our dispatch and shipping through Weleda’s new ‘Plant A Forest’ project, raising funds to plant a forest of one million trees, working in collaboration with our customers and our retailers, in partnership with the charity Treesisters.org. Jayn Sterland, managing director at Weleda UK In 2021, we commit to reducing our waste further, by rolling out a number of practical solutions such as an ‘Opt In’ option for product boxes at checkout,  to enable responsible consumption. We are set to continue our mission to run our business in a way that benefits the planet and society; always seeking out improved solutions...