
In recognition of World Environment Day
World Environment Day is held each year on June the 5th where the United Nations (UN) stimulates worldwide awareness of the environment and enhances political attention and action. At Positive Luxury we are confident we have a strong community of empowered and thoughtful brands, for this special day we have asked some of them to share more about the actions they are undertaking to protect our environment. Mateja Benedetti, Founder of Benedetti Life “Benedetti Life an animal free and sustainable fashion label, spread awareness of endangered species featured on new designs for spring summer 2021 and made it slow fashion. On the other side we collaborate with a world-class goalkeeper and ambassador of “Play with us” foundation Jan Oblak to highlight some of the most intelligent species in the world, an octopus. Together we launched a sustainable and animal free collection.” Tessa Gerlach, Founder of Elephant Gin “Elephant Gin is trying to do its part to make the world a better place. The topic of sustainability and social responsibility is reflected in all facets of the company and production efforts. We continuously try to improve our processes to produce Elephant Gin in the most economic and environmentally friendly way possible. Examples include: sourcing recyclable and sustainable materials, selecting suppliers that...