Black Friday is out in full force, with many retailers stretching their discounts across the entire month of November in a bid to drive sales after a hugely challenging year. A recent report from Mintel estimates that UK online sales in November are, in fact, set to grow 58% year on year. Although this trend brings good news for the economy, there is naturally a tension between driving sales and the sustainability issues and mass consumerism that Black Friday represents. Experts have suggested that Black Friday could be ‘the worst thing’ to happen to small businesses right now – so now is the time more than ever to support local retailers and sustainable brands rather than chasing the big discounts. A number of brands are taking a stand by spinning Black Friday into Green Friday, and creating a movement to celebrate purchases that have a positive impact on people and the planet. Here are four brands from the world of luxury and beyond that will be concentrating on purpose over profits this weekend. Anya Hindmarch: caring for nature Butterfly Mark-certified Anya Hinmarch has spent 2020 reflecting on the way it operates, moving towards a timetable that better suits its customers, business and the planet. Instead of offering discounts on Black Friday,...