INTERIORS & LIVING
LONDON & AVALON
London & Avalon's mission is to transform their customers’ sleep experience thanks to their considered design, a mindful approach to luxury and a dedication to comfort you want to surrender to.
SUSTAINABILITY PURPOSE
Designed with sustainability in mind since their launch in 2003, London & Avalon aim to create products with as little obsolescence as possible. By creating products their customers can enjoy and love for much longer, the brand play an active role in safeguarding the planet whilst enhancing their quality of life. With Positive Luxury, London & Avalon have embarked on a thorough analysis of their product range life cycle, from raw materials and packaging, to assessing where they could make further progress on their sustainability journey.
Established
2003
Headquarters
Yattendon, West Berkshire
First Certified
2023
Categories
Bed Linen, Bath Linen & Accessories
Website
Distribution
Online, Interior Designers & Hotels
A WORD FROM THE FOUNDER
Luxury should be positive and uplifting. As sustainability is no longer a choice, positive change starts with each of us, but brands need to lead by example. We need to remember that if we take from nature sparingly, she will give back bountifully. We hope that you will share our beautiful journey towards a nature positive world.
STEPHANIE GABRIELLE BETTS
FOUNDER
BUTTERFLY MARK TESTIMONIAL
We believe that Positive Luxury is the most thorough and challenging accreditation for sustainability. We were impressed by the depth of their review and comforted by the fact that they are working with the world’s foremost experts in the field. We hope that our accreditation will demonstrate our integrity and build trust with our prospective customers.
STEPHANIE GABRIELLE BETTS
FOUNDER
Case study
SUSTAINABLE SOURCING
London & Avalon is a brand built with traditional British and European craftsmanship at the core of its sourcing and production, utilising GOTS certified organic cotton, GRS and Oeko-Tex® Standard 100 certified materials, and FSC certified paper products. Beyond the luxurious look and feel, the brand’s use of high-quality linens and other natural materials ensures that products are created with longevity in mind. London & Avalon's thorough sustainable sourcing strategy covers organisational governance, human rights, labour practices, the environment, and consumer issues. Additionally, London & Avalon have source-reduced its products as part of its greater sustainability targets.
Case study
CLIMATE
London & Avalon has undertaken a carbon assessment and annually monitor and record greenhouse gas emissions. The brand is in the process of enacting a strategy to become net zero by 2040 and has established scope and objectives on how to execute this, as it is tracking and reporting on carbon emissions. Additionally, London & Avalon conducted an analysis of its value chain in 2022, including suppliers, services, and materials, to identify material risk contributions of greenhouse gases. As a part of this process, the brand collaborates with suppliers to collect emissions data to report on its greenhouse gas emissions.
Case study
CIRCULAR ECONOMY
As part of circular economy principles regenerative design and natural capital, London & Avalon source natural, organic, and biodegradable materials which can be broken down and re-used, and between 75-99% of its products are 100% recyclable. The brand is in the process of implementing an upcycling project which turns the scraps from prototypes and product samples into pyjamas and night shirts.
WHERE NEXT?
Having reviewed the full life cycle of their products, from raw materials to packaging, London & Avalon have realised that their next efforts need to centre on further reducing their water footprint.