The global economy has faced many challenges over the last few months as a result of the COVID-19 pandemic, but one of the hardest-hit industries is tourism. According to the World Travel and Tourism Council, the industry could hit a global loss of 75 million jobs and $2.1 trillion in revenue. Until we have a vaccine, it will difficult for the industry to return to what was “normal.” Right now, events around the world are cancelled, and moving outside of a relatively local radius is restricted, unless completely essential. This has resulted in brands looking for more creative ways to stay top of mind for people who will eventually travel again and let their agility shine through. Communicating with people, both in reminding them to self-isolate and keeping them aware of offerings for down the line, has never been more important. For Balance Holidays, that means continuing with their mission to help people disconnect and tap into the beauty and authenticity of nature. Their approach to wellbeing is all about appreciating the simple things, and they hope that will be embraced even more so in the future. As soon as they feel safe to arrange travel again for their clients, they are encouraging people to look forward to their next...