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Butterfly Mark-certified IWC unveils campaign starring brand ambassador Lewis Hamilton

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Butterfly Mark-certified IWC unveils campaign starring brand ambassador Lewis Hamilton

Positive Luxury-certified IWC Schaffhausen has just unveiled the Big Pilot’s Watch campaign starring brand ambassador Lewis Hamilton.

First introduced to the luxury market in 2002, the Big Pilot’s Watch has evolved into a modern design icon and is the timepiece of choice for people who go their own way to pursue their vision.

Hamilton perfectly matches this profile: having journeyed from being a ‘driver of the fastest cars’ to a ‘driver of change’, Hamilton uses his platform more and more to speak up about social issues, including issues relating to diversity and inclusion in his sport.

Interviewed by British photographer Misan Harriman, the Formula One driver reflects on the way 2020 impacted him.

You can watch the interview below:

Is your brand looking to further explore the importance of social, diversity and inclusion positive actions? Join us on Thursday, June 17 at 2pm GMT for a webinar exploring how luxury businesses can help accelerate our transition into a fair, sustainable and just society. Register for your place here

 

 

 

Written by - Jamie Moore

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