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Our community on reducing their use of plastic or promoting innovation in plastic use across their business

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Our community on reducing their use of plastic or promoting innovation in plastic use across their business

Amy Christiansen, Founder of Sana Jardin

Sustainability is at the heart of everything we do. We are constantly sourcing more environmentally friendly materials for our packaging including biodegradable and upcycled alternatives. Our entire product range is housed in 100% paper packaging and fully recyclable. Our bottles are produced from 30% recycled materials. The labels are made from recycled paper and printed in non-toxic inks. The cellophane is made from cellulose which is 100% recyclable.”

John Hackett, Managing Director of Arena flowers

“Arena Flowers have pioneered positive change in packaging for almost a decade.

Our commitment to remove single-use plastics from our packaging and supply chain has encouraged us to become a pioneer in packaging reform. We have just created, and launched, the world’s first 100% closed-loop system for flowers; utilising waste from our growers’ fields in the production of our consumer packaging and we’re proud to say that every element is recyclable or compostable.”

Sophie Hynes, General Manager at Kaplan MD

“In 2014, prompted by the ban of BPA in all plastic containers in the EU, Dr. Kaplan ordered that all KAPLAN MD Skincare packaging be glass or non-BPA recyclable plastic. We were the first beauty brand in the United States to make this significant change, for the environment, and for our health. In addition, our formulations are free from microplastics to further care for our planet.”

The team at Elephant Gin

“We apply our belief into all of our economic practices and produce our gin in the most environmentally friendly way possible. We start by sourcing recyclable and sustainable materials, including glass bottles, natural corks, hemp string decoration and cardboard boxes.

We are also committed to a plastic policy that actively avoids (single-use) plastic. For packaging shipment, we omit bubble-wrap and styrofoam and instead use shredded 100% recyclable boxes for cushioning the goods. We also use paper (and currently developing sugar cane) straws and are trialing paper packing tape to replace the plastic one.

In order to avoid plastic waste, we have decided to refrain from the usage of PVC/PET shrink caps but look for a more ecological way of how we could protect the cork of our bottles. The result is a 100% biodegradable shrink sleeve made from polylactic acid. This is a compostable material that complies to global standards and is the only approach into a greener world.

For the production of our marketing materials, we take a similar approach as we try to source recycled paper or that made out of elephant dung for our brochures and flyers.”


Livia Manca di Villahermosa, Founder of Balance Holidays

Since our inception in 2019, we have been advocates of creating meaningful and positive impacts in everything we do. To achieve this, we only partner with properties that are geared towards the same socially and environmentally responsible goals as us. For example, our Revitalise at Aeolian Island Retreat is single-use plastic free and all materials to build and maintain the vineyards are recyclable or biodegradable. Above other things, we continue to raise new and innovative conversations around plastic use and sustainability through an annual report, exchanging ideas and providing inspiration for our community to continue excelling forward in the movement.”


Tanith Swinford, Co-Founder of Jota-Kena

“As a brand, we’re all for sustainable alternatives to plastic — be it using recycled cardboard and hessian string (instead of conventional plastic tags) for Jota-Kena’s swing tags, and sustainable, reusable tote bags in the place of plastic packaging. We also take into consideration plastic use often overlooked with photoshoots or transportation and substitute conventional plastic coverings for reusable fabric coat bags in these situations.” 


Roshan Radhay, Regional Director of Sales & Marketing – Maldives & Middle East, LUX* Resorts & Hotels

“Since LUX* South Ari Atoll Resort & Villas started operating in 2011, the resort has saved an estimated 800,000 plastic bottles by replacing them with glass bottles in guestrooms. In 2019, the resort also replaced all plastic cutleries, straws and takeaway coffee cups with biodegradable materials such as rice flour straws and reusable bamboo fibre coffee cups.”


The Fleur of England team

“Here at Fleur of England we have been making an effort to reduce the amount of plastic we use throughout the business to become more sustainable, some of the changes we have made include changing our luxury gift boxes from being coated in plastic to a more eco-friendly material. All of our mail orders are now sent without plastic bags saving 211 on average per month and our factory in Portugal now sends all garments in recycled plastic bags.”


Mary Price, Founder of Ocean + Main

“With 180 Billion single-use plastic bags discarded by the apparel industry each year, we made a commitment at ocean+main to be plastic-free from the beginning. Our product is delivered in a 100% cotton, reusable, recyclable, compostable cloth bag, we use no single-use plastic in production and ship using only recycled and compostable paper mailers. It is a more expensive way to go, for sure, but it is a decision we can’t afford not to make.” 


Stephen Webster, Founder of Stephen Webster

“In partnership with Plastic Oceans International, Stephen Webster launched ‘The Last Straw’, in response to the world’s plastic pollution problem, donating 10% of all sales proceeds to support their on-going work. Handcrafted in Sterling silver, each straw is personalised with the owner’s name and designed to be used instead of plastic.

 Internally, Stephen Webster takes active measures to ensure the company recycles responsibility, achieving Gold status from First Mile for waste management and recycling.”


 Sara Sánchez Remacha, CEO of Rusticae

“As part of the plastic-free strategy implemented this year at Rusticae, single-use plastics have been eliminated in the office. What is more, our well-known Rusticae Gift Card (which was a plastic one) has been substituted for a new concept, Rusticae Gift Keys. This is sent in a plastic-free wooden box which can be eventually used as a photo frame, instead of being discarded as waste.”



“Aside from company-wide commitment to minimise plastic usage, such as using paper packaging tape, reusing plastic bags in shipping, at SKIIM, we also rarely use plastic in our collections. 

For instance, in our SS21 collection, aside from fusing for which we are looking for a sustainable alternative, we are using only 3 articles containing petroleum based plastic. Out of these 3 articles, only one contains 50% virgin plastic.

In upcoming seasons, we are sure that we can make the virgin plastic content to zero.”


The team at McQueens Flowers

“Globally, McQueens Flowers has made significant progress in reducing the use of plastics. We use 80% fewer clear plastic sheets to wrap each bouquet than a year ago and replaced cellophane with a biodegradable alternative in January 2020. We stopped using floral foam completely for all event and contract flowers in March 2020 – two years ahead of plan. Made from phenol formaldehyde, eliminating floristry foam takes great technical skill and different ways of working to achieve the same jaw-dropping designs.”


Monica Magdas Miller, CEO and Founder of Santicler 

“At Santicler, from the beginning we’ve used only biodegradable plastic in our packaging from Tipa Corp in Israel. At the moment we are exploring ways to reduce plastic use further and package some of our knitwear in cotton bags that can be further used for storage and travel. We are excited to see that every day there are new options out there and the minimums are decreasing therefore choices are becoming accessible to smaller brands like our own.” 


Larada Lasam, Founder of Washed Ashore

Since our re-launch last May, we completely stopped our plastic usage from our packaging and marketing print-outs to the way we ship our samples. We transformed the way we think about plastic and have found alternatives that are upcycled and better for the environment. The new Washed Ashore packaging is branded zip pouches which can be used for travel or to carry everyday items in your bag! “


Bav Tailor, Founder of BAV TAiLOR

A no plastic environment is part of our business culture. Any plastic items received are respectfully returned where possible or recycled and disposed of correctly. Our conscious packaging is free from single-use plastic and comprises of alternative sustainable raw materials which are biodegradable and produced out of recycled fibre cellulose.

Being a member of Big Blue Ocean Clean-up, we support ocean clean-up projects which try to shed light on the consequences of using plastic.

Susie Fairgrieve, Communications Director at Weleda UK 

“At Weleda we are continually improving our packaging so that our glass, aluminium and plastic containers can not only be recycled but are made from post-consumer recyclate where possible, to ease the burden on the planet. Equally important is the fact that the formulations of our natural and organic cosmetics are certified plastic-free. Not just the solid plastic microbeads we find in scrubs or toothpastes, but also the ‘hidden’ liquid or semi-liquid plastics used in so many beauty products”.


Written by - Maegan Rocca

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