Last month, My Wardrobe HQ launched their first ever pop up at Liberty London. On the first floor in the womenswear department, the pop-up features a selection of clothing and accessories selected by Liberty’s buying team. Each piece is available to customers to rent for a period of time. This partnership’s aim is to give Liberty’s customers an opportunity to discover a more sustainable way of shopping.
To fete the launch of the My Wardobe HQ pop up, Liberty hosted a conversation between supermodel and sustainability consultant, Arizona Muse, and co-founder and CEO of Positive Luxury, Diana Verde Nieto. They chatted about the future of materials, the impact fashion has on agriculture and the need to shift our mindsets about how we shop for clothing right now.
From left to right: My Wardrobe HQ founders Tina Lake and Sacha Newell; Arizona Muse; Diana Verde Nieto; and Jane Shepherdson, My Wardrobe HQ Chair.
Arizona kicked off the conversation by discussing her own relationship with sustainable fashion through her decade in the industry. Five years ago, she began to question what was happening in fashion. “I would like to know where all these clothes I’m wearing, and selling, are coming from, and that started my journey,” she said. “And why do I need to have so many things in my wardrobe, when they could be shared around with everyone?”
The conversation continued with questions from both Diana and the crowd about growth, conscious consumption and educating yourself on what a brand is really doing. You can listen to the entire conversation via Liberty’s podcast, Liberty Discovers, at this link.
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Written by - Tara MacInnis