Sustainability was one of the most searched-for terms in fashion last year
Lyst is the largest global fashion search platform, allowing consumers to access thousands of online shops at once. With all that search data, they compile an annual report that captures what consumers spent the year searching for. This year, 104 million people around the world used Lyst, shopping six million fashion items in more than 12,000 shops.
Compiling the data from all those searches, along with media coverage and social media stats from high-traffic brands, Lyst determined the trends that best represent 2019. Among them were three relate to sustainability in fashion that will hopefully continue to hold the fashion industry accountable for their actions and the impact they have on the climate. Read on to see what was trending in 2019.
Sustainability, as well as keywords related to sustainability in fashion, increased by 75% from 2018. That included 27,000 searches specifically for sustainable fashion each month in 2019. Searches for particular sustainable materials also saw an increase since last year. Econyl rose by 102%, organic cotton rose by 52%, and tencel rose by 42%. The highest searched for product categories were both sustainable denim and sustainable trainers. In terms of brands, the ones who launched genuine sustainability initiatives were also sought after. That included things like using more sustainable materials, to launching donation or recycling programs to taking on resale or renting.
Speaking of resale, searches for luxury resale products increased by a massive 255% since 2018. Lyst pulled data from ThreadUp to determine that 26% of luxury consumers are now shopping for secondhand clothing. TheRealReal also produced interesting data that showed a 32% increase in the number of shoppers choosing luxury secondhand goods over fast fashion purchases.
The rental market has taken a huge leap over the past year, and it’s now valued at 1 billion USD. By the end of 2023, the revenue from the rental market is predicted to hit 1.9 billion USD. A Sustainability Report from Mintel showed that more than half of Millennials are either already renting or seriously considering it. The ability to rent clothing is also getting easier, with more rental-focused sites launching all the time.
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Written by - Tara MacInnis