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Highlights from the Positive Discovery Trail in London

  • News
  • 3 min read
Highlights from the Positive Discovery Trail in London

We’ve had a big week at all of our Positive Week London events, celebrating our brands with cocktail parties, masterclasses and learnings from some amazing founders. Although the festivities aren’t over yet, here are a few highlights from the week so far.

Sara Griffiths, Founder of The Universal Soul Company in Conversation with Skincare & Fashion Brands

Positive Week London event

The founder of Foxology, Dawn Foxall, the founder of La Fervance, Melissa Obeid, the founder of YiY, Felicienne Bloemers, and the founder of The Universal Soul Company, Sara Griffiths, welcomed guests to Gazelli House in Chelsea. Each of the founders shared their stories, and discussed their impressive positive actions with guests. Guests engaged with the founders on innovative approaches to design, like 3D knitting, and Melissa Obeid from LaFervance debuted her new product, a 3-in-1 beauty balm. Everyone was also invited to browse the brands’ products, have a glass of Champagne from Royal Riviera, and learn more about their holistic approach to people and the planet.

An Introduction to 111Skin’s Master Series with Co-founder Eva Alexandrides

Positive Week London event 2

Eva Alexandrides, the co-founder of 111Skin, talked about her successes and triumphs in the skincare industry, and shared anecdotes about how she built the brand. She discussed the various challenges she’s faced with packaging, and how the brand’s growth has allowed them to challenge their suppliers to do better when it comes to sustainability. Guests enjoyed sparkling Mirabeau wine, lots of snacks, and everyone left with lovely goodie bags filled with 111Skin products.

Gemmology Masterclass with Stephen Webster’s Gemologist

Hosted at Stephen Webster‘s beautiful shop on Mount Street, this unique experienced offered guests the chance to learn from the brand’s gem expert, Justine Carmody. She discussed different kinds of gemstones, how she sources and chooses them, and what makes them so unique and valuable. Guests were also invited to browse Stephen Webster’s current collection while they enjoyed drinks and snacks, and everyone left with an exclusive book detailing all of what they learned during the masterclass.

A Cocktail Evening with Okapi, Vergancia & Amatte

Positive Week London event 4

Okapi hosted a cocktail party amongst their handmade clutches, along with stunning pieces from Veragancia. Okapi’s founder, Hanneli Rupert, was there to greet guests and discuss her purpose-driven brand. Along with cocktails and sweets, samples of Amatte coffee were poured.

The other Positive Week London events included an exclusive panel discussion hosted by Forevermark, a week of custom gin-based cocktails at Hotel Café Royal from Elephant Gin, a chocolate and whisky masterclass from To’ak, and makeup applications from the Trinny London team.

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Photographer – Chris Pollard

Written by - Tara MacInnis

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