Last week, Vogue reported on the fact that it’s very difficult to figure out what the carbon footprint of a fashion show is, let alone an entire month of them. But what they did determine is that a lot of money is spent on shows, a lot of flights are made to get there, and a ton of waste is generated. It seems that fashion weeks are inherently unsustainable, and based on that, environmental group Extinction Rebellion is calling for the cancellation of the entirety of London Fashion Week.
While that might be the answer, the fact is that LFW is still happening. But, if you’re going, you might want to consider a few ways to make your time spent at the shows a bit more sustainable. Read on to find out what five things you can do to help limit your impact, and the brands that can help you have a more sustainable fashion week.
Visit Weleda’s Nice Cream Truck
Choosing beauty products that are better for the planet is better for your skin, too. And using less of them always helps. That’s the idea with Weleda‘s Nice Cream Van, an initiative that’s technically a part of Beauty Week from the 11th to the 15th, but runs into fashion week as well. When you visit the Van, you’ll be treated to hand massages, lots of info on the brand’s sustainability and samples of the brand’s best products. Weleda will be encouraging you to start your beauty routine with your best skin, therefore limiting the amount of makeup you have to wear. That rolls perfectly into their Skin Food Saturday initiative, too. That’s this Saturday, September 14th, they’re encouraging everyone to let your skin breathe and go completely makeup-free.
Head to a styling session with Dressarte
Need something to wear? Dressarte Paris , the first sustainable, virtual atelier is offering 15-minute styling sessions to help you design your own eco-friendly wardrobe. All of their pieces are consciously-produced and custom-made to each client’s body type, which limits waste and overproduction. They’ll be set up at Freemasons Hall from September 14th to 22nd, and you can sign up for a spot here.
Pick your sustainable fashion week scent at Miller Harris
Another crossover between Beauty Week and Fashion Week in London includes a Miller Harris event at The Beauty Playground in Covent Garden. The sustainable fragrance brand is launching two new products inspired by the cult classic novel Brighton Rock by Graham Green, one called Blousy and one called Brighton Rock. Each one is packaged in a brightly-colored bottle, and their summery scents will help you hold on to the season for just a bit longer. To fete the two launches, Miller Harris will also have an ice cream van, serving frozen treats inspired by the new fragrances and custom illustrations.
Refuel with a Stephen Webster straw
If you’re grabbing a juice or an iced coffee on the go in between shows, bring along a reusable straw, but make it fashion. Stephen Webster just launched handmade sterling silver straws that can be engraved with your first name alongside the title of the campaign: The Last Straw. This launch is a response to the global plastic problem, and in particular, the fact that the UK alone goes through 8.5 billion straws each year. Through a partnership with Plastic Oceans International, Stephen Webster will also donate 10 percent of all the proceeds from the straws to help preserve oceans and ocean life.
In addition to your straw, you can also engage with Stephen Webster at the brand’s interactive installation, set up as a part of the British Fashion Council’s Positive Fashion initiative. The showcase will be held at 180 The Strand from September 13th to 17th, and through workshops, demonstrations and discussions, a spotlight will be shone on the master craftspeople who create beautiful jewellery right here in London.
Visit Gabriela Hearst’s new store
Need a new bag for the many, many events you’re attending this week? On Friday, Gabriela Hearst is opening a brand new store at 59 Brook Street in London where you can buy one of her beautiful, sustainably-made creations. Hearst, who just debuted her SS19 collection in New York, made news for having the first carbon-neutral show in fashion month history. Through a partnership with EcoAct, her production team worked to minimize the event’s carbon footprint. That meant no electricity for the hair styling, only booking local models who didn’t have to fly in, catering with local food, and offsetting emissions through donations to the Hifadhi-Livelihoods Project in Kenya.
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Written by - Tara MacInnis