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How to Make Sustainable Fashion People Will Actually Buy

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How to Make Sustainable Fashion People Will Actually Buy

How to Make Sustainable Fashion People Will Actually Buy

PARIS, FRANCE – In fashion industry circles, Veja has a reputation as the “green” luxury sneaker, made with sustainable materials in a transparent supply chain. But when sales took off a few years ago, thanks to better distribution and some prominent admirers, most of the new customers didn’t have a clue about how the shoes were made.

Written by - Katie Stalker

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