Sustainable businesses should be ‘long-term greedy’

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Sustainable businesses should be ‘long-term greedy’

Sustainable businesses should be ‘long-term greedy’

When economic historians look back at the present era in a century or two, they might struggle to make sense of the preponderance of a particular word – one that captures the preoccupations of businesspeople in the early 21st century but is devilishly hard to pin down. That word is “sustainability”.

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