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Instagram influencers constantly need new clothing. This startup wants to rent it to them.

  • In the News
Instagram influencers constantly need new clothing. This startup wants to rent it to them.

Instagram influencers constantly need new clothing. This startup wants to rent it to them.

Before Rent the Runway launched in 2009, the idea of sharing clothing with a bunch of strangers may have seemed off-putting and possibly unsanitary. But in the 10 years since its founding, a crop of copycat startups have popped up, usually going after a market that highbrow Rent the Runway has yet to corner.

Written by - Katie Stalker

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