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A Day In The Life Of: Rens Kroes

  • Interviews
  • 7 min read
A Day In The Life Of: Rens Kroes

When we speak to Rens Kroes she is suffering with a cold, from flying between NYC and Amsterdam. A keen traveller and Dutch by birth, the 31-year old splits her time between the two bases, where she cooks her own recipes, writes her own cookbooks and inspires others to live a more positive lifestyle. Indeed, her sunny spirit and endless enthusiasm for her passions shines through our conversation, certainly not held back by a sore throat. We talk all things cooking, entrepreneurial spirit and why she turns to Oprah for inspiration”¦Â Â 

TELL US ABOUT YOURSELF IN APPROXIMATELY THREE SENTENCES”¦

I call myself a well-entrepreneur; Im launching another company in two weeks which is a small online supermarket where Ill sell products, and Im writing cookbooks so I can call myself an influencer as well, but in the health sector. Im a positive influencer maybe.

WHAT TIME DOES YOUR ALARM GO OFF, AND WHATS THE FIRST THING YOU DO WHEN YOU WAKE UP?

It goes off at 7am, and I try to work out three days a week in the park if Im in Amsterdam, whereas in New York I love to go to SoulCycle it just makes me really happy. Before then and if I dont work out, I take a cold shower, dry brush my body and then drink some lemon water and start my breakfast. Which is a smoothie in the summer, or coconut yoghurt with granola. Coconut yoghurt is so good and you dont really need as much, it tastes so good. I start my day and then in NY I have my apartment here and the kitchen so Im cooking here and if Im in Amsterdam I have an office with a nice kitchen so I go there, together with my employees as there is the core of my business. Then I do emails, and thats my morning! I love mornings.

HOW DO NEW YORKS AND AMSTERDAMS WELLNESS SCENES DIFFER?

Here in NYC it inspires me all the time, I live in the east village. I try and bring that inspiration back to Amsterdam, and then there is where I create my own dishes or recipes. What I also learn in NYC is the fast life over here and about how to communicate with people Amsterdam is very low-key and chill, but business wise I learn from NYC. When Im in Amsterdam Im actually creating, so thats where I get the time to create which is good.

WHO OR WHAT INSPIRED YOU TO GET INTO FOOD AND HEALTH?

My grandfather was an organic farmer and my mother was a nutritionist and very conscious of their health  my mum was vegetarian. She inspired me a lot and since my childhood I already knew a lot about food and nutrition so when I came to New York when I was 19, I got inspired more and there was a friend who said “Why dont you do something with food?!” and I thought “Woah that would be great” and I hadnt thought about it but it was so much a part of my life already so it just seemed natural. So I just started to read about it and I worked for glamour magazine, while building my own site and then I made a cookbook and it all started. I also worked for an obesity clinic before that, but originally it started with my grandfather and my mum.

WHICH ACHIEVEMENT ARE YOU MOST PROUD OF?

I think my first book. Because I just made it with no expectations, and I really just loved to create and make something and it became such a success and that was where people got to know me. I wanted to make power food and natural food that hasnt been messed with, something good and something nice. And something that is cool. So thats what I created.

WHAT IS YOUR FAVOURITE RECIPE FROM YOUR LATEST BOOK POWER FOOD ON-THE-GO?

The chocolate banana cake, its for everybody and everybody can make it. Its vegan, very chewy and moist. I love everything about that cake!

WHAT DO YOU FIND CHALLENGING ABOUT YOUR JOB?

Working with employees. Having employees that are good are hard to find. Its always a challenge because people come and go.

WHAT ARE YOUR GO-TO HOTSPOTS IN NYC AND AMSTERDAM?

NYC: 

  • Uncle Boons
    I love thai food and this fun, traditional Thai restaurant in Nolita has the most flavorful curries, the freshest mango salad and the tastiest drinks. Its like being in a restaurant on the other side of the world. Make sure you order the Golden Tiger (a drink made with tequila, which, in Thai culture helps bring happiness and wealth).
  • Saltwater Coffee
    As we all know, Australians know a thing or two about coffee. At Saltwater Coffee, you can experience the Australian coffee ritual: drink good coffee and relax with good company first hand. Think of it as a little escape from the busy city streets.
  • Sunday in Brooklyn
    Brooklyn has gained another great place in addition to The End: Sunday in Brooklyn. This big restaurant serves traditional, American pancakes with maple syrup and a truly delicious matcha latte. Everything here is made with love. Its a must go.

AMSTERDAM:

  • Thuskomme
    This place truly adds something to the city a hotspot serving Frisian cuisine. The dishes on the menu make me nostalgic”¦ My pake and beppe used to make these very things for me when I was small. These meals inspired some of the recipes in my books. At Thuskomme, I had the seasonal vegetarian menu and it was, indeed, just like coming home.
  • Matcha Bar
    Matcha lovers, this one is for you. Matcha waffles, matcha cake rolls, matcha lattes, matcha everything! You wont believe your luck. This colorful bar is located in the heart of the Pijp and is open from Tuesday to Sunday. Ive heard so many good things about this place.
  • Bolenius
    In addition to great atmosphere, this restaurant has another little secret: its own vegetable garden. How cool is that? Everything you order comes right out of their own garden. My plate was filled with powerfood, looked beautiful and tasted incredibly fresh.

Sunday in Brooklyn

IF YOU WERENT IN YOUR CURRENT PROFESSION, WHAT WOULD YOU BE DOING?

I think singing. I love it. Right now with my sore throat its hard! But I think I would be doing something creative, Im a very creative person. I would love to make my own music and all these things. But I dont even think about it too much because Im doing something that I really love right now. I have so many things that I like to do but this is the thing that stuck I love it, Im very lucky.

WHAT ARE YOUR TOP THREE TIPS TO STAYING POSITIVE?

Think positive people tend to constantly worry and be thinking negatively, and I have the same thing but Ive learnt to switch that to a different direction, something positive.

Have an appreciation of life appreciate what you have and take it from there.

Do what you love if you dont love your job, create something on the side that you really like. And it doesnt matter what it is, just something that will challenge you and you really like to do. Thats what keeps you going and keeps you happy.

WHO INSPIRES YOU?

I think Esther Hicks, I just love her lectures and I listen to her a lot. But Oprah also inspires me, and Jamie Oliver hes always so positive and you can really feel that hes doing something he loves to do. Hes just an amazing person.

WHAT ARE YOU LISTENING TO AT THE MOMENT?

The Oprah podcast called Super Soul, I think its really nice. Shes such a good person, she has just so much energy.

WHAT ARE YOUR INSPIRATIONAL QUOTES TO LIVE BY?

No rain,  no flowers It sounds a little bit negative though”¦but sometimes when I feel down I think OK this is what it is, theres always good with the bad.

Listen more, talk less thats a good one

If you carry joy in your heart you can heal any moment

Follow Rens on Instagram here, and discover her website and links to her cookbooks here. 

Photography by Anne Timmer

Written by - Katie Stalker

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