It looks like you're visiting the GB site. Please choose another country or region to see content specific to your location.


Ikigai: Exploring The Japanese Secret To A Long And Happy Life

Pronounced ick-e-guy, Ikigai is the Japanese notion of finding your reason to peel back your duvet and leap out of bed in the morning. With millions of people already feeling its benefits, ikigai can help you discover your passions and unlock happiness and soon therell be no more snoozing that alarm.

  • Life + Culture
  • 2 min read
Ikigai: Exploring The Japanese Secret To A Long And Happy Life

“Your ikigai is at the intersection of what you are good at and what you love doing,” says Hector Garcia, the co-author of Ikigai: The Japanese Secret to a Long and Happy Life. He writes,“Just as humans have lusted after objects and money since the dawn of time, other humans have felt dissatisfaction at the relentless pursuit of money and fame and have instead focused on something bigger than their own material wealth.”

Garcia lists 10 rules to live by, which encourage you to follow your passion and slow down:

  1. Stay active and dont retire
  2. Leave urgency behind and adopt a slower pace of life
  3. Only eat until you are 80 per cent full
  4. Surround yourself with good friends
  5. Get in shape through daily, gentle exercise
  6. Smile and acknowledge people around you
  7. Reconnect with nature
  8. Give thanks to anything that brightens our day and makes us feel alive.
  9. Live in the moment
  10. Follow your ikigai

Written by - Katie Stalker

Related articles

Become a positive luxury brand

You are just one step away from beginning your journey to earn the Butterfly Mark. Start the process today or contact us for a preliminary chat. We would love to hear from you.

Start your journey