The Benefits of Being
a Trusted Brand

Positive Luxury is about your business gaining Butterfly Status. If you are eligible to be part of the Positive Luxury community we reward you for demonstrating your business commitment to sustainability, with the interactive Butterfly Mark, synonymous with trust.

You can proudly display the Butterfly Mark at the point of purchase or booking either on your own and/or intermediary websites. Displaying the mark will reassure people at a glance that your brand is one that cares about our planet and society at large.

We offer a complete range of benefits that will help you communicate everything that is good about what you do. Our offering below will strengthen the community of trusted brands and create a butterfly effect!

Belong to a collective of like-minded brands that together can make a difference. Join the conversation and be part of the solution.

Register to find out more



The Butterfly Mark

The Butterfly Mark

Leverage the power of the Butterfly Mark on your site and/ or intermediaries sites and capture consumer data that will help enhance your CRM programmes as well as signal your commitment to your consumers, employees and other stakeholders.

Communicate Your Story

Communicate Your Story

Credibly communicate your brand story and celebrate your status as a responsible business, through educational and thought provoking content, and engage an audience of digital natives through our online magazine, social media outreach and partnerships. Becoming a Butterfly brand helps your brand join the conversation.

Brand Case Studies

Brand Case Studies

Amplify your positive brand message by providing key on and off-line publications with agreed case studies and research, resulting in PR coverage

Intelligence Report

Intelligence Report

Provide twice a year intelligence reports with the most up-to-date information of what is and will be relevant to your industry and the consumer. Connect and collaborate on on thought leadership reports and conferences, resulting in PR opportunities for you and your brand.

Download 2017 Predictions Report

Positive Luxury Network

Positive Luxury Network

We create regular networking opportunities, enabling you to access the Positive Luxury network of partners across the luxury sector, NGO’s, key opinion leaders, journalists, bloggers and buyers, to name a few. We also provide access to seminars with expert speakers, on topics that are relevant for the growth and internationalisation of your business.

Event Opportunities

Event Opportunities

We create opportunities for you to build brand awareness directly with the consumer, through money can’t buy events in association with our institutional partners, and in collaboration with fellow Positive Luxury brands.