The Benefits of Being
a Trusted Brand

If you are eligible to be part of the Positive Luxury community, we reward your business commitment to sustainability with the interactive Butterfly Mark, indicating that you are a brand to trust.

You can proudly display the Butterfly Mark at the point of purchase or booking, either on your own and/or intermediary websites. Displaying the mark will reassure people at a glance that your brand cares about our planet and its people.

We offer a complete range of benefits that help you communicate everything that is good about what you do.

Belong to a collective of like-minded brands that together can make a difference. Join the conversation and be part of the solution.




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The Butterfly Mark

The Butterfly Mark

Actively engage new and existing customers as a result of the Butterfly Mark accreditation. Proudly display the interactive Butterfly Mark on your site, so your consumers can discover, engage with and share your sustainability story.

Sustainability Expertise

Sustainability Expertise

We provide the knowledge and tools you need to shape and accomplish your sustainability strategy throughout all aspects of your business. Gain access to an international network of experts to help in sustainability consultancy, innovation and entrepreneurship.

Be Part of the Community

Be Part of the Community

We facilitate networking opportunities for our trusted brands to further the conversation. This is through a diverse portfolio that includes digital influencers, NGO’s, and key opinion leaders.

Communicate Your Story

Communicate Your Story

Our committed team is on hand to help you create thought-provoking content and vibrant communications on various internal and external media platforms. We assist in translating your sustainability story to relevant and engaged audiences in accessible ways.

Brand Development Services

Brand Development Services

We help you identify the values that matter most for your business and collaborate on solutions that maximise your potential. Idea generation and retail introductions can help you develop the sustainability strategy of your existing business.

Industry Insights

Industry Insights

Our bi-annual intelligence reports offer key consumer insights and up-to-date analyses of the luxury industry. We regularly participate in seminars with expert speakers relevant to the growth and internationalisation of your business.

Download the 2017 Predictions Report Now