Some examples of governance standards:
- B-corporation status
- Work against corruption in all forms, including extortion and bribery
- Non-discriminatory employment policies
- Commitment to UN Global Goals
- Diversity and inclusion
People want more transparency from companies, they need assurance that the products and services they buy are mindful and make a positive impact on our world and future generations. To be awarded the Butterfly Mark and be part of the Positive Luxury community, brands must go beyond achieving a minimum sustainable business standard that is compliant with international law and best practice principles. The assessment process is designed to be a thorough examination of a brand’s commitment to sustainability across 5 key areas: governance, social and environmental frameworks, community investment, and innovation.
The lack of government legislation in pushing businesses to be more responsible means that other stakeholders, NGOs, and consumers have become the active players in pushing brands to do better. The assessment process is designed to reflect the self-regulating nature of sustainable businesses and is updated every two years in partnership with our experienced sustainability council, as well as external institutional partners, companies and retailers.
Some examples of governance standards:
Some examples of social framework standards:
Some examples of environmental framework standards:
Some examples of community investment standards:
Some examples of innovation in business:
Companies have to complete a detailed assessment surrounding sectoral sustainability-related issues and best practice ensuring that they are making a tangible positive difference to people and the communities in which they operate. To navigate the complexities of sustainability across various industries, the assessment is composed of questions concerning all applicants, followed by questions catering specifically to each sector.
We consult with our sustainability council to help us review each brand, drawing on their sustainability expertise and industry knowledge. This consultative approach ensures the assessment reflects both industry-specific issues and innovations within sustainability and reflects the highest standards possible. We also use technology to help with our evaluation; by utilising publicly available data, we’re able to check the self-reported information and 3rd party certification bodies will be accounted for and quality checked through Positive Luxury’s data analytics.
Companies are required to respond positively to minimum 80% of questions across the governance, social and environmental frameworks, community investment and innovation, along with providing additional documents that support their application. The assessment process recognises a broad spectrum of responsible business practices and certificates related to all areas of sustainability.
As part of the assessment we recognise a broad spectrum of certifications
Brands that successfully complete the assessment process earn the right to display the interactive Butterfly Mark on their website as well as retailer websites and other relevant places such as packaging and care labels, making it easy for people to identify brands to trust. However, this is not the end of the journey – brands must re-complete and pass the assessment every 2 years in order to retain the Butterfly Mark and our community encourages continued commitment and improvement towards our shared goal of sustainability.
Companies contribute towards sustainability in different forms, therefore each brand is assigned a bespoke collection of Positive Actions that signifies their unique efforts and sustainable and ethical business practices. These Positive Actions, which can be found when clicking or tapping on the Butterfly Mark, help brands articulate their measurable impact in a visible, consumer-friendly and simple way – while enabling people to make educated purchasing decisions.
The brands that do not meet our criteria are offered a tailored toolkit including clear recommendations on how to improve as well as actions needed to be taken in order to retake the assessment with the view to being awarded the Butterfly Mark.
Social Performance Management
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