Fourteen years since raising awareness of single-use plastic bags with the ground-breaking ‘I Am Not A
Plastic Bag’ campaign, Anya Hindmarch is launching a new initiative designed to further inspire change in
consumer behaviour and save single-use plastic from landfill.
Whilst single-use plastic bag use has reduced dramatically in the UK following UK government legislation,
nearly half a billion single-use plastic bags were still sold between 2020 and 2021 according to recent data.
Anya Hindmarch’s new initiative, in collaboration with supermarkets UK-wide, aims to tackle a range of
sustainability challenges, not least encouraging retailers (Sainsbury’s and Waitrose are pioneering the
project) to collaborate.
Each bag is made from 100% recycled plastic and is guaranteed for ten years. It also features an
innovative, built-in pre-addressed freepost returns pouch – enabling the bag to be posted through a
letterbox to be locally recycled.
“Everyone needs a bag to move things around. The Universal Bag
is designed to offer an alternative solution that saves plastic from
landfill, is simple to recycle 100%, is guaranteed for 10 years, and
is hopefully special enough to inspire people to use it. When you
throw something away, there in no ‘away’. By collaborating on this
project, supermarkets are showing their continued commitment to
reducing the amount of plastic on our planet.”
Anya Hindmarch, Founder and Creative Director
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