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What will sustainability look like in 2020?

The Soneva Fushi resort in the Maldives, for example, carefully co-exists with a UNESCO-protected reef and features on-site conservation programs.

Sustainability is a buzz word, but there are ways you can put the word into meaningful action. As the new year approaches, we’ve rounded up some of the biggest sustainability trends for 2020, along with how you can adopt them to create a lower-impact life in the year ahead.

Buying better, buying less

The social and environmental costs of fast fashion, from water use to poorly-paid labour, are becoming increasingly apparent. One solution is to buy fewer poorly-made clothes, investing instead in higher-quality clothing made by brands that prioritise ethical, lower-impact production. It’s a concept that’s gaining traction in the fashion community. British Vogue editor Edward Enninful heralded “buying better, buying less” as fashion’s theme for next year, and put Taylor Swift in vintage Chanel, rather than new-season clothes, on the cover of the January 2020 issue.

Backing values-based beauty

As consumers, one of the best ways we can support the growth of sustainable shopping is by choosing brands with strong production values. Weleda, for example, has an almost 100-year history of using biodynamic agriculture for its products, and its co-founder Rudolph Steiner is considered one of the fathers of the modern organic farming movement.

Offsetting your air miles

We all know by now that fossil fuel-powered travel is a major contributor to rising CO2 levels. Next year, we predict the growing use of initiatives like’s climate mitigation calculator. This tool allows you to add up your travel’s carbon emissions and then invest the equivalent amount in a CO2-offsetting action.

Holidaying with thoughtful travel companies

Another way to make your travel as gentle to the planet as possible is by opting for holiday companies and hotels that protect and respect their local environment. The Soneva Fushi resort in the Maldives, for example, carefully co-exists with a UNESCO-protected reef and features on-site conservation programs. Luxe tour operator The Evolved Traveler will arrange far-flung trips for you which abide by the Global Sustainable Tourism Council (GSTC), Sustainable Tourism International, and UNESCO guidelines.

Asking about provenance

Shoppers increasingly want to know where what they’re buying was made, by whom, and how healthy and transparent the supply chain is – a desire we predict will only grow in 2020. When investing in luxury goods, don’t be afraid to ask tough questions about the sustainability of the goods you purchase. By looking up a label on our Brand Community page, you can also quickly familiarise yourself with brands who boast safe, ethical supply chains.

Drinking lower-impact grapes and grains

Many vineyards and crop fields are artificially irrigated or over-treated with chemicals, draining natural resources and harming the environment. But whether you’re on the lookout for a crisp Champagne or a great gin, fortunately there are drinks producers that are acting sustainably – by using local grape and grain varieties and traditional, low-water techniques to harvest their wines and spirits, for example. Once again, you can check out our Brand Community to discover our accredited premium drinks companies, from Krug to Belvedere.

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