Energy save switch to night mode
Too dark? switch to light mode
< Back

POAN LAUNCHES THEIR FALL COLLECTION WITH A FILM SHOOT

The POAN fall collection is here, and it’s a multi-dimensional reference to one of the most interesting film genres: the Spaghetti Western. If you’re not familiar, Spaghetti Westerns were a popular sub-genre of westerns filmed in Italy, and made famous by director Sergio Leone. And it’s easy to see their influence in this latest collection from POAN.

Inspired by the freedom of the wild west, where no one was bound to a set of rules, where love was more real, and the gender boundaries were more fluid. Because of that, you’ll see a collection that mixes masculinity and femininity between the men’s and women’s collections in a way that makes the pieces wearable for anyone and everyone.

Available from September to November, the collection is grounded by dark, indigo heavy denim and fishbone corduroy shirt jackets. Adding a more playful tone is a washed pink hoodie and matching tapered drawstring trousers. Notice that through-line for both the men’s and women’s collections, with the same knit jumpers and slogan T-shirts in both. But the women’s collection has an added hit of femininity thanks to both fitted and deconstructed dresses. The western influence shines in the denim shirts, the fringed ponchos and the bandana jumpers.

To take that inspiration even further, POAN decided to launch this new collection in the middle of an actual Spaghetti Western. They casted and filmed their own take on the classic genre and, of course, dressed all of the characters in pieces from the collection. You can get a sneak peek at the finished product here.

The film will launch in its entirety later this month, and it is set to give a truly unique and unprecedented perspective on POAN’s fall collection.

Liked this article? Sign-up to our newsletter for more.

Related Content

Our latest features

Registered User

JENDAYA: TALKING AFRICA, LUXURY, AND LUXURY BUSINESS MODELS WITH THE NEW E-COMMERCE PLATFORM

get access
Free

MEET THE LEADERS: AMY NELSON-BENNETT, CO-CEO OF POSITIVE LUXURY

read more
Free

SUSTAINABILITY SPOTLIGHT: ANYA HINDMARCH

read more
Free

HOW OUR CERTIFIED COMMUNITY APPROACH THE GIFTING SEASON FROM A SUSTAINABILITY POINT OF VIEW

read more
Free

POSITIVE LUXURY AWARDS 2022: MEET THE JUDGES

read more
Free

BUTTERFLY MARK-CERTIFIED ANYA HINDMARCH LAUNCHES NEW GENERATION SHOPPING BAG

read more
Free

MAKING A DIFFERENCE: MEET EVITA FAKUN FROM THE LUX COLLECTIVE

read more
Free

Meet The Leaders: Irene Forte, founder of Irene Forte Skincare

read more

JOIN OUR MEMBERS – GET CERTIFIED

Login Or Register To Access Reports, Webinars And More

+
Login

Forgotten Password?

Register