Elephant Gin’s philosophy is deeply rooted in the African culture, not only through their love of rare African botanicals but in the social and environmental initiatives they support. The brand ethos stands by African communities’ prosperity and wildlife conservation.
The spirit brand had the brilliant idea to empower Maasai tribe women in Kenya. Their traditional handmade and colourful beaded strings adorn Elephant Sloe Gin bottles, thereby providing job opportunities to a region affected by poverty and unemployment. Skilful beadwork has been anchored in the Maasai culture for generations, with every woman in the tribe mastering the craft and working on a rainbow of bracelets, necklaces and pendants.
“We wanted to celebrate that and bring this colourful beading back to Europe to showcase what we saw in Kenya and so we have three beaders near Nairobi that are beading these lovely strings for us that go around every bottle. You can take these off and wear them as a bracelet, or a necklace – whatever the preference.”