Perpetuating traditions and craftsmanship may be a common goal among luxury houses. But with Garrard’s heritage of crowning royal heads, the ambition becomes sizeable.
The brand has nurtured a longstanding relationship with the British royal family and created for each successive generation iconic jewels, the preeminent one being the Queen Mothers crown. As the longest-serving jeweller in the world – its origins can be traced back to 1735 -, Garrard understands the utmost importance of maintaining uncompromised quality of materials, detailed techniques and talent.
This year, Garrard is reviving its apprenticeship scheme with the aim to form the next generation of skilled professionals. This initiative is powered by the Company of Goldsmiths and the Goldsmiths’ Centre, a recently established charity running courses in jewellery and silversmithing. To reach master craftsmen’s high level of expertise, apprentices shadow their mentor and repeat a specific gesture over and over to perfect it.
“We need to keep our craftsmanship traditions alive by passing them on through the generations,” comments Garrard’s Chief Executive Joanne Milner.