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Annoushka Positive Luxury
Annoushka Positive Luxury
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JEWELLERY & WATCHES

ANNOUSHKA JEWELLERY

Annoushka is the eponymous fine jewellery brand by British jeweller Annoushka Ducas MBE. An intuitive designer, Annoushka is renowned for her intricate yet innovative craftsmanship and ability to tell stories through the playful myriad of jewels in her collections. Exclusively hand crafted in 18ct recycled gold, diamonds and precious gemstones – Annoushka jewellery is made to be worn and to be treasured forever.

SUSTAINABILITY ETHOS

We believe that jewellery should last forever. This is reflected in the timelessness of our designs and integrity of our materials. By working in real gold, we celebrate this naturally occurring and endlessly recyclable, precious metal. We believe in buying less and buying better and intend our designs to be worn, cherished, passed on for the next generation to enjoy. We want to be the best and believe that the world should not have to be harmed in the name of luxury. We are embracing the challenge of changing our business to be as sustainable as possible and have partnered with Positive Luxury to help us. We undertake wherever possible to source and produce in materials that have already been extracted, rather than continuing to mine limited resources. Today, over 70% of our gold is recycled – and we are holding ourselves accountable to reach 100% recycled gold as soon as we can. By using recycled gold, we align with the UN Sustainable Development Goal 12 - Responsible Consumption and Production. We recycle the gold already in circulation - which holds the same value as newly mined gold - but has far less environmental impact.

Annoushka Positive Luxury

Established

2009

Headquarters

London, UK

Employees

< 100

Categories

Fine Jewellery

Website

www.annoushka.com

Distribution

UK, EU, HK, US, AU

A WORD FROM THE FOUNDER

I feel it’s integral to bring this to the fore for my customers, and so by buying solid gold they are making an investment in something which will last forever, not throwing money at a passing trend. Each piece of Annoushka jewellery is hallmarked and bears our unique makers mark which guarantees the quality of each individual piece now, and forever.

ANNOUSHKA DUCAS

FOUNDER

BUTTERFLY MARK TESTIMONIAL

We understand the importance of corporate responsibility and so we are working with Positive Luxury to ensure we comprehensively review and improve our business. Jewellery is a complex industry which poses many challenges and contradictions, some of which may take time to resolve. We are committed to our values and our goal of becoming a more circular business and therefore our partnership with Positive Luxury will aid our resolutions and ensure we stay on the right trajectory.

ANNOUSHKA DUCAS

FOUNDER

WHERE NEXT?

We undertake wherever possible to source and produce in materials that have already been extracted, rather than continuing to mine limited resources and move all our gold to be 100% recycled gold as soon as we can. We want to further improve sustainability within our supply chain and continue to empower local communities around the world through direct sourcing of some of our materials. We are currently exploring how to use and if we can use recycled stones. We want to offer plain packaging as an option to our customers and further understand the use of plastics in our supply chain. We are investing and supporting in our people with training and education.

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