Saint Laurent Paris
Hedi Slimane, the designer newly installed at the helm of Yves Saint Laurent, changes the name of the French fashion house to Saint Laurent Paris upon his appointment in 2012.
Yves Saint Laurent or YSL is a luxury fashion house founded by Yves Saint Laurent and his partner, Pierre Bergé, in 1961.
During the 1960s and 1970s, the firm popularised fashion trends such as the beatnik look, safari jackets for men and women, tight pants and tall, thigh-high boots, including the creation of arguably the most famous classic tuxedo suit for women in 1966, Le Smoking suit. Some of his most memorable collections include the Pop Art, Ballet Russes, Picasso and Chinese ones. He also started mainstreaming the idea of wearing silhouettes from the 1920s, '30s and '40s. He was the first, in 1966, to popularise ready-to-wear in an attempt to democratise fashion, with Rive Gauche and the boutique of the same name. He was also the first designer to use black models in his catwalk shows.
Today, YSL is part of PPR group, who are setting new standards in sustainability and business practise in the Luxury, Sport and Lifestyle and Retail sectors.
PPR require knowledge of their suppliers environmental and social practices and comply with global labour standards, as well as paying minimum or living wage. They take steps to reduce greenhouse gases, water usage and waste as well as monitoring toxic chemicals. Social and environmental factors are considered during the design process, packaging is mainly recyclable and they aim to protect and support communities in the areas that their companies operate in.
For more details please visit http://www.ysl.com/.