Puma SE, officially branded as PUMA, is a major German multinational company that produces athletic shoes, footwear, and other sportswear. The company was formed in 1924 as Gebrüder Dassler Schuhfabrik by Adolf and Rudolf Dassler. The relationship between the two brothers deteriorated until the two agreed to split in 1948, forming two separate entities, Adidas and Puma - both companies are currently based in Herzogenaurach, Germany.

Puma is committed to working in ways that contribute to the world by supporting creativity, sustainability and peace and by staying true to the values of being fair, honest, positive and creative in decisions made and actions taken.
The foundations of Puma’s activities is PUMA.Vision – a concept that they use to guide their work using three core programs PUMA.Creative, PUMA.Safe and PUMA.Peace.

PUMA.Safe comprises initiatives and commitment to environmental protection and improved working conditions that have been in place for many years. These are complemented by new programs which focus on implementing cleaner, safer and more sustainable systems and processes within the supply chain.

PUMA.Peace supports the global Day of Ceasefire on the 21st September every year though its initiative ‘One day One goal’ which aims at getting people to play football with the idea that the power of sports will unite people in peace.

PUMA.Creative celebrates creativity as the core competence of the brand aiming to bring together artists and different organisations for a mutual creative exchange and offering them an international platform.

For more details please visit http://www.puma.com/.