Emilio Pucci, a dashing Florentine aristocrat, began his fashion career unexpectedly on the slopes of Zermatt in 1947 when the photo of a revolutionary ski suit he’d designed for a female friend found its way to the pages of Harper’s Bazaar. In 1950 Emilio Pucci opened a boutique in Capri and Pucci's fashions began to reflect their Mediterranean identity, with splashes of exuberantly coloured print and precious Italian fabrications. Emilio Pucci was one of the first designers to stretch the boundaries of fashion, lending his creative talent to a variety of lifestyle projects.

In the 1990s, Emilio Pucci’s daughter, Laudomia, took the reins of the family business and in April of 2000, formed an alliance between the Pucci family and LVMH, with the French luxury group acquiring 67% of the capital. She continues to champion her father’s vision in her role as Image Director and Deputy Chairman of the brand. 

Backed by the LVMH Group, the company has soared once again on the international fashion stage, building a global store network of more than 50 monobrand stores, including the Virtual Boutique, the brand’s online store.

LVMH published an Environment Charter signed by Bernard Arnault in 2001. This document aims to continually heighten the commitment and awareness of all Group employees. It sets out key principles, including a commitment to best-in-breed environmental performance, encouraging collective initiatives, formally structuring risk prevention and pursuing commitments that extend beyond the enterprise. This commitment was renewed in 2003 when LVMH joined the United Nations Global Compact initiated by Secretary-General Kofi Annan.

The LVMH corporate Environmental Affairs Department ensures close tracking of all related issues at the central level. It supervises a quarterly committee meeting attended by representatives of each Group company. The Group is also directly involved in many French and European environmental organisations.

The Environmental Affairs Department deploys a wide range of resources to align the Group with global best practices. These include regulatory and technical intelligence, creation of specific management tools, risk prevention, training and awareness building, audits and management of reporting.

Each Group company has also developed its own Environmental Management System with support from the corporate Environmental Affairs Department. Several of the LVMH companies have embraced ISO 14001 certification, including Hennessy, Louis Vuitton, Moët & Chandon and Veuve Clicquot.

For more details please visit http://www.emiliopucci.com/.