Positive Luxury

Moshi Moshi

Caroline Bennett brought the first kaiten (conveyor belt) sushi to London in the early 1990s with her restaurant, Moshi Moshi. Fascinated by Japanese culture from a young age and after completing a degree in Japanese and Economics at SOAS, she decided to bring the simplicity, artistry and quality of Japanese food to London.

Realising the ecological disaster in the making facing bluefin tuna, Caroline began working with Cornish fisherman, Chris Bean. He offered to rush his catch of the day to London, allowing Moshi Moshi to use under-utilised species such as dab, whiting, pouting and wrasse in their sushi as an alternative to bluefin.

Caroline has since founded Pisces, an initiative between fishing families and chefs who want to use sustainable local fish. Pisces allows small fisheries around the country to grow and guarantees Moshi Moshi and other London restaurants properly sustainable fish.

Having worked with the Marine Stewardship Council since 2008, Moshi Moshi served up their 10,000th MSC-approved dish in 2012.

Moshi Moshi are proud supporters of Greenpeace’s Be a Fisherman’s Friend campaign. Thay have also received a number of awards including a 2-star rating by the Sustainable Restaurant Association and the RSPCA ‘s Innovation
Award in 2007.

The company was also featured on the BBC in 2006, where Moshi Moshi’s use of Underutilised Species was highlighted. Caroline is now working on a new café-concept, which she plans to take beyond London.

For more details please visit http://www.moshimoshi.co.uk/.