Jack and Jill kids toothpaste is a family business that was born in Melbourne, Australia in 1949 but also has a base in the UK. After the birth of their first child, founders Rachel and Justin started to become concerned about environmental issues that would have a direct effect on their children and began to question everything their child would come into contact with. Not wanting to expose their child to unnecessary additives and chemicals, and with a background in pharmacy, they set about formulating the absolute safest toothpaste for children that doesn’t matter if they swallow it.

Alongside the toothpaste they have designed and manufactured the first children’s toothbrushes that are made of cornstarch, and are therefore biodegradable and recyclable.

Jack and Jill kids stand by the ethos that businesses have an obligation to the environment and have formulated an all-natural, hypoallergenic toothpaste with organic ingredients, and designed packaging to be minimal, recyclable and BPA-free.

For more details please visit http://www.jackandjillkids.com/.