Positive Luxury

Flock-Follies

Flock-follies started on founder Jayne Tarasun’s kitchen table in Cornwall in 2010, when she designed her first collection of bird feeders. Jayne realised that littler birds had a hard time getting at food from traditional bird feeders with the big birds taking all the best bits. A champion for the underdog, Jayne created Flock Follies, bird feeders that bring finesse to the lunchtime experience of little birds.

For the first eight months, Jayne crafted her bird feeders by hand, before demand from retailers led her to hatch a new plan for production. Passionate about keeping manufacturing in the UK, Jayne has kept production as local as possible. Her new design was finished in 2011, and has been produced by UK manufacturers.

Her contemporary bird feeder for small garden birds can be used for many kinds of bird food, including meal worms, seed, nuts, suet, and nyjer seed, and is squirrel resistant. With a background in fine art and design, Jayne is now expanding Flock-follies into a range of garden-related products.

Flock-follies produce products and packaging that is 98% recyclable, using water-based inks and recycled paper and card for packaging. They have a secondary alternative recycling option for their packaging, which can be used to grow your own bird food; Flock Follies will even supply the seeds.

The company is committed to inspiring the next generations of designers, and giving back to the community through charity. Jayne is a S.T.E.M. ambassador, working with teachers and children to inspire and create awareness of design processes and Flock-follies sponsors Birdline UK, a parrot rescue organisation.

In 2011, their bird feeders were featured in a show garden at Chelsea flower show, and in 2012 Flock-follies were shortlisted for the Gift of the Year.

For more details please visit http://www.flock-follies.co.uk/.