Jenny Ambrose, founder of Enamore, grew up watching her mother sew dresses for herself and her sister, along with creating her own wardrobe. This inspired Jenny to complete a fashion and textiles course in Brighton, and she started out selling her own pieces in a retro flea market close by. After generating more buzz than she expected and securing loans from the Prince’s Trust and Frederick’s Foundation, she set up her own business and Enamore was formed in 2004, providing ethical lingerie and clothing.
Officially relaunched in May 2012 and now led by director Gauruv K Malhan, Jenny’s original ethics prevail. The brand’s inspiration is to create beautiful pieces using high quality, eco-friendly and sustainable materials and innovative design, challenging the way people perceive eco-wear.
The pieces are created from the finest organic hemp, soya, cotton, silk and hand selected vintage fabrics. These materials are free from man-made pesticides, insecticides, herbicides and fertilisers. In order to protect the environment from toxins they use natural, vegetable and Azo-free dyes for colouring and printing in the manufacturing process.
Furthermore, all fabrics are certified by both the Global Organic Textile Standards and the Organic Exchange.
All clothing is ethically produced with fair trade principles; Enamore’s products are all produced and manufactured in ethically and sustainably audited and certified factories
Enamore has featured in the Observer, the Guardian and the Daily Telegraph, Cosmopolitan, Elle, Marie Claire, BBC2’s Working Lunch, and ITV’s This Morning amongst others.
For more details please visit http://www.enamore.co.uk/.