Empowered by You
Renata Black, founder of Empowered by You, found that in her life, she is constantly on the go and needs one outfit to fit more than one occasion. Likewise she often needs what she’s wearing underneath to transition from office to dinner party to potentially something more if the mood is right!
Her company, Empowered By You, was born of this desire for a perfectly seamless and sexy panty to fit the chameleon life we all lead. After two years in the making, Renata now knows what she’s wearing - Empowered By You, the sexy second skin that never sacrifices comfort for style.
The aim of the company is to liberate the superhero in all of us, so it is only natural that every Empowered By You panty empowers the woman wearing it and the woman who made it. A confident woman in Empowered By You panties enables an underprivileged woman to spearhead her own business and rise out of poverty via microfinance.The company’s goal is to contribute $1m to microfinance by 2015.
At Empowered By You, disempowering phrases like “my mistakes” and “one night stands” are turned on their head. They see lingerie is an inner armour for outer empowerment, and believe that every woman should be able to harness this same sense of liberation, no matter the source.
Printed inside every Empowered By You product are the words “Made with love in Sri Lanka.” This is due to Empowered By You’s partnership with MAS Holdings apparel manufacturer in Sri Lanka.
MAS boasts an exemplary history of women’s empowerment efforts, most notably its award-winning ‘Women Go Beyond’ program that promotes knowledge, awareness, and leadership skills in the home and workplace.
For more details please visit http://empoweredbyyou.com/.


The Round Up: 30 Aug 2012