DKNY is the energy and spirit of New York. International, eclectic, fun, fast and real. DKNY addresses the real-life needs of people everywhere, from work to weekend, jeans to evening. Both fashionable and friendly, DKNY consistently delivers its unique mix of style around the world.
It started with Karan’s quest for the perfect jeans, as well as her desire to dress her daughter Gabby, which launched DKNY in 1989. Fast fashion with an urban mindset, DKNY is what Karan calls "the pizza to Donna Karan Collection’s caviar." DKNY grew so popular and diverse that other brands and labels spun from it, including DKNY Jeans, DKNY Active, DKNY Underwear, DKNY JEANS Juniors, DKNY Kids and DKNY Men. (Not surprisingly, Karan’s grandkids and friends’ kids had much to do with the latter). Like Collection, DKNY has an accessories and shoe collection to underscore its New York City street-smart look.
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