Founded five years ago by sisters Emma Canning and Dervla Cogan, Brilliant Inc creates fine jewellery that is both beautiful and accessible. With the shared dream of jewellery that has all the glamour and enjoyment of diamonds, matched with an ethical production process and prices that give every woman the ability to build her own collection.

The pair discovered diamond simulants (also known as non-mined diamonds) in 2005 that were made in a laboratory under conditions that match the natural volcanic process. These stones have a flawless cut, clarity and colour that matches naturally-mined diamonds. Only professional gemologists equipped with special equipment can differentiate between Brilliant diamonds and their mined counterparts.

Their flagship boutique store is located off the King’s Road and is now a renowned gem in Chelsea’s shopping district. Committed to delivering flawless jewellery, each piece is hand-set by master craftsmen in solid gold and silver and finished to the highest quality.

Bypassing the mining process means Brilliant pieces are ethically sound, and all jewellery comes with a lifetime guarantee, are D-colour and Flawless-clarity. Brilliant’s diamond simulants usually exceed G1A accepted “ideal” cutting tolerances, ensuring their stones are among the most stunning diamond simulants in the world.

Brilliant has appeared in the Financial Times, Evening Standard magazine, OK! and Metro, marking their growing popularity as an ethical, wallet-friendly alternative to mined-diamonds.

For more details please visit http://www.brilliantinc.co.uk/.