Aquapax’s vision is to satisfy people’s needs for environmentally aware, unpretentious, truly pure, portable water. As a business they produce drinking water packed in more environmentally sustainable and renewable paper cartons, with pack attributes that make a long and efficient storage-life easier.

Their founders’ ideology is to be ethical in the distribution of their profits, in their business and in life. They aim to always be innovators, not followers, and encourage talent and creativity.

The company’s mission is to develop a sustainable business with a minimal carbon footprint, to share their company profits justly, and to create positive change for the people least able to help themselves.

Aquapax’s 25 year goal is to be the company known for introducing the world to ‘cartonised drinking water’, a product that upholds quality and is still environmentally aware.

Aquapax doesn’t test on animals, ensures their suppliers comply with global labour standards: ILO conventions 29 (forced labour), 138 (minimum age) and 182 (worst forms of child labour). They are also Forest Stewardship Council (FSC) certified.

The company will be partnering with EcoLuxe London, the ethical luxury fashion showcase this year for the second year running.

For more details please visit http://www.justdrinkingwater.com/.