It was back in 2008, that Alibi’s creator Oliver Bolton first conceptualised the idea of a PRETOX® drink. It seemed to him that the consumer's desire for health supplements was not adequately represented within the soft drinks category. All functional drinks at the time seemed to contain only token amounts of nutrients and/or excessive caffeine, artificial ingredients and sugar.

A few years on Alibi is now available in over 5,000 UK stockists and over 1,200 outlets abroad. Alibi can currently be found at Harvey Nichols, Waitrose, Wholefoods, Planet Organic, John Lewis and Holland & Barrett just to name a few.

For every can sold, Alibi contributes the same amount of drinking water to impoverished communities around the world through water charity Drop4drop. Alibi is the first external brand to join Drop4drop which is making a significant difference to some of the 1.2 billion people in the world currently without clean water.

With zero caffeine and at only 99 calories, Alibi’s high quality blend of 19 essential vitamins, minerals and natural herbal extracts, is designed to support the body against the stresses and strains of an active lifestyle. Available in two light and refreshing flavours, Original Citrus and Superfruit Pomegranate – Alibi is the ultimate health fix for busy people on-the-go. Packed in 100% recyclable easy-chill cans, Alibi has the lowest carbon footprint of all beverage containers.

For more details please visit http://www.alibidrink.com/.