Born in London, Ada Zanditon made her London Fashion Week catwalk debut in September 2009 (Vauxhall Fashion Scout, Ones to Watch) and presented her spring/summer 2012 collection Poseisus on the London Fashion Week Digital Schedule at Somerset House. She was a first class graduate of the London College of Fashion.
Her vision for the brand is to create elegant, sculptural womenswear embellished with Ada's original illustrations. The silhouettes are strong, confident and geometrically cut, featuring origami-inspired engineered details. Ada uses a range of organic and natural fabrics as well as innovative waste-reducing and energy conscious solutions to create sculptural, elegant, desirable fashion.
Ada sources the fabrics from ethical and reliable manufacturers. All the fabrics sourced are dyed with AZO-free dyes, which mean they won’t turn into cancer causing chemicals. Personal relationships are built with the small units that manufacture the clothing. Ada Zanditon recognises that it is a company that is part of an expanding market place of like-minded business.
Within the studio, eco-friendly light bulbs, eco-friendly cleaning products and recycled stationery are used. Cloth is cut and waste handled, optimising efficiency and use of all materials and fabrics in an effort to waste little and recycle as much as possible. Whilst Zanditon is focused on being as ethical as possible it is also recognised that there is a need to do on-going research and seek to improve standards in all areas. Where non-natural materials - for example thread - is used, it is because there is not an adequately efficient ethical alternative.
Ada pioneers in creating and evolving a high-end womenswear business with a common sense approach to sustainability, a commitment to transparency and a belief in business that treats people, planet and profit with equal importance.
For more details please visit http://www.adazanditon.com/.