Energy save switch to night mode
Too dark? switch to light mode
< Back

BUTTERFLY MARK CERTIFIED IWC UNVEILS CAMPAIGN STARRING BRAND AMBASSADOR LEWIS HAMILTON

Positive Luxury-certified IWC Schaffhausen has just unveiled the Big Pilot’s Watch campaign starring brand ambassador Lewis Hamilton.

First introduced to the luxury market in 2002, the Big Pilot’s Watch has evolved into a modern design icon and is the timepiece of choice for people who go their own way to pursue their vision.

Hamilton perfectly matches this profile: having journeyed from being a ‘driver of the fastest cars’ to a ‘driver of change’, Hamilton uses his platform more and more to speak up about social issues, including issues relating to diversity and inclusion in his sport.

Interviewed by British photographer Misan Harriman, the Formula One driver reflects on the way 2020 impacted him.

You can watch the interview below:

Is your brand looking to further explore the importance of social, diversity and inclusion positive actions? Join us on Thursday, June 17 at 2pm GMT for a webinar exploring how luxury businesses can help accelerate our transition into a fair, sustainable and just society. Register for your place here

 

 

 

Related Content

Our latest features

Free

MEET THE LEADERS: NERI KARRA

read more
Registered User

JENDAYA: TALKING AFRICA, LUXURY, AND LUXURY BUSINESS MODELS WITH THE NEW E-COMMERCE PLATFORM

get access
Free

MEET THE LEADERS: AMY NELSON-BENNETT, CO-CEO OF POSITIVE LUXURY

read more
Free

SUSTAINABILITY SPOTLIGHT: ANYA HINDMARCH

read more
Free

HOW OUR CERTIFIED COMMUNITY APPROACH THE GIFTING SEASON FROM A SUSTAINABILITY POINT OF VIEW

read more
Free

POSITIVE LUXURY AWARDS 2022: MEET THE JUDGES

read more
Free

BUTTERFLY MARK-CERTIFIED ANYA HINDMARCH LAUNCHES NEW GENERATION SHOPPING BAG

read more
Free

MAKING A DIFFERENCE: MEET EVITA FAKUN FROM THE LUX COLLECTIVE

read more

JOIN OUR MEMBERS – GET CERTIFIED

Login Or Register To Access Reports, Webinars And More

+
Login

Forgotten Password?

Register