Today is Jeans for Genes Day, the annual fundraising day for children with genetic disorders. Across the country we are being encouraged to wear denim and donate in support of the charity and its incredible work. To help you make an environmentally conscious choice as well as a social one, we’ve selected some stylish jeans that will help you do your bit for the planet as well as its children…
Burberry are one of the ‘big global brands’ who recognise the importance of a well-managed and sustainable supply chain- In 2010 they increased visits to oversees factories by 30% to ensure they were being managed ethically and sustainably- and, back in the UK, they are committed to a target of buying 29% of all of their electricity from renewable sources. Their jeans are effortless and comfortable. We love the oh-so-East-London-cool Shoreditch slims.
J. Crew are another brand to strenuously monitor their operations from a sourcing level. In 2009 they audited 100% of their new factories and 76% of their existing sites. They are also a member of the Fair Factories Clearinghouse, a non-profit organisation committed to continuously improving workplace conditions through technology and collaboration. Their jeans are great quality, understated and perfect for casual, everyday wear.
Nudie are one of the hottest jean brands around at the moment. Having recently achieved the ‘Bra Miljöval’ (the Swedish eco label) for their second hand denims they are not only environmentally conscious but achingly hip. Despite most brands chasing your custom with every passing season, Nudie actually work to make their cotton stronger and more durable so your jeans will last you longer and, when you do feel like an update, you will receive a discount off your new pair if you return your old pair to be reworked, repaired and sold again. We are smitten.
Kuyichi are one of the most renowned eco-jean brands. Using almost 100% sustainable materials they combine high-quality design with the very best of environmental practices. They also have an admirable social backbone, pushing to improve working and living conditions in developing countries.
Stella McCartney is undeniably the current love-affair of the fashion masses. Recently seen on just about every red carpet, her social and environmental credentials are as familiar to most of us as the polka dots on her latest dress designs. A certified carbon neutral company, in 2009 Stella McCartney recycled 2,563 kilograms of paper and 1,408 of plastic. Luckily for us on Jeans for Genes day her polka dots subtly extend to denim-wear.
It may surprise you to know that despite their high-fashion credentials Gucci are rapidly becoming a major force in sustainability. Now using only recyclable packaging, they have also taken into account the dramatic effect of change in their supply chain and have reduced the use of trucks by 30%. Even the mannequins they use in store are made from 100% recyclable polystyrene and painted with water based paint products. Gucci jeans are a timeless investment to be worn again and again.